Ch. 8 - Segmenting and Targeting Markets

Compare iPad models at apple.com 

In this present time, we see a lot of great designs around us. Those designs were created to promote something that a particular group of people will find interesting. Those designs, obviously, have not come to life out of the blue. Therefore, there are people working behind scenes, they are, for instant, great designers, and some of them go even beyond within the same creative world.

Nowadays, many tablet manufacturers see the needs and want of those agencies that utilize great technology to develop their products. One of those manufacturers is Apple Inc. Apple have been developing great products since the beginning of the company. It has stated in the company's Mission Statement, and its executives have worked upon those words since they just keep designing more amazing and user-friendly devices.

Since the introduction of the first iPad, Apple has tried really hard to make it the device that companies can use to design their products. The very first iPad perhaps did not allow users to utilize it like they would have wanted. It was not until Apple announced the iPad Air that some photographers, graphic designer, and publishers laid eyes on it. The iPad Air was designed to allow users to do more graphic work compare to previous generations. When such product was announced, it was explained to the public that it will grant designers the ability to continue their work on-the-go. Such presentation was pretty much telling the target markets that it was not going to be necessary to have a computer near them. This came from the idea of having a computer in our pockets, like the iPhone. So now, the iPad has pretty much the same power that a MacBook Pro has. Year after year since the first day of the iPad Air, Apple has integrating more and more processing power because the company knows that there are agencies out there that will willingly obtain them. A huge improvement that Apple has made thus far was when Tim Cook introduced the resigned iPad. Such iPad took the name of iPad Pro. This iPad was created to help those in need of a more powerful product to generate better designs. With this product, costumers can get the Apple Pencil. This pencil is the Apple's stylus, and what makes it unique is that it helps costumers to have a more firm and clean work when utilizing it on the iPad Pro.      

Apple Inc, as a company, has designed these tables for it has always known that there are agencies out there willing to buy these kind of products.

iPad Pro Technology at apple.com