Ch. 16 - Advertising, Public Relations and Sales Promotion

When the iPad was first introduced, Apple Inc. developed a variety of ads to make consumers familiar with whatever was new on this product. Nowadays, these ads have sort of vanished. Two or three years ago, whenever a viewer click play on a youtube video, he or she would experience the introduction of the iPad. It was quite interesting because the viewers could have a better perspective of what this new device could help them accomplish. Perhaps, this strategy had made consumers be more aware of the advantage of the iPad. Although there are no a lot of ads to present the iPad, Apple has striven to better this particular device. They have developed it to be more like a computer rather than just a simple tablet. This takes us to the newest tablet that Apple will launch later this month, the iPad Pro. Since this is one of latest product, Apple has not really advertised it. However, it does not mean that Apple is not doing anything to attract the consumer's attention. Lately, Apple has introduced newer ads that promote the Apple Watch and iPhone. It is known that iPhones is the number product that helps the company meet it revenue goal throughout the year, so it does make perfect sense why Apple advertises it. Since the first introduction of the iPhone, Apple Inc. has presented a variety of ads that demonstrate some great ways of utilizing an Apple smartphone.

Since Apple Inc. is not the only company that sells smartphone, other companies like Samsung and LG strive to achieve what Apple has been able to accomplish throughout all these years. Recently, Windows has responded with advocacy advertising to Apple's latest tablet, and Samsung has used product advertising to exhibit a particular feature of its latest Galaxy.        

  

iPad Air (Apple)