Apple Inc.: Ch. 5 - Developing a Global Vision

Apple Inc. started the creation of retail stores in the U.S. in May 2001. Apple had originally created the retail stores to stem the declining share of the computer market and to respond to the poor marketing of Apple computers at third-party retail stores. This idea helped the company, because it made more people aware of what Apple had accomplished since the beginning of Apple's life. Of course, Apple did not only want its name to be known in the U.S., Apple thought about abroad expansion. So, in late 2003, Apple opened its first retail store in Tokyo's Ginza district. This was the start of Apple to grow in international market. In 2004, 2005 and 2006, Apple kept opening more stores in different locations like Osaka, Nagoya, Fukuoka, Sendai, and Sapporo. In 2004, Apple opened its first store in London, England. This was the very first Apple retail store in Europe. In middle of 2005, the first Apple store was opened in North York, Toronto. Apple's global vision has begun since the creation of the first Apple Retail Store in the U.S. until it spread to Japan.

With technology increasing, Apple has been able reach the global market, and it has shown unexpected records of revenues and profits. Now, for Apple to be able to fulfill its global vision, the company had to take some partnership with foreign outsourcing. This allowed the company to sell its products, such as the iPad, for $499 in the U.S. Moreover, China plays an important role in Apple's global vision. China is a emerging market and it is where all Apple products are manufactured by a company known as Foxconn. Apple does not only focus on China for its cheap labor, but because it contains a strong economy with the biggest population on the globe. Although Apple's competitors also manufacture their products in China, Apple is known as a unique company for developing its own hardware, software, and operation system.

In the very end, Apple's global vision is to allow every person on the globe to know of the Apple's products. Impact their lives and impulse them to discover the great things they can do with each of its line of products.

Apple's expansion is part of its global vision