Ch. 4 - The Marketing Environment

Since Apple Inc. is a multicultural company and it has grown outside the U.S. frontiers, it presents and provides information about its products in different languages. Some companies might only translate information in the most-spoken languages, which does not give their customers many options to explore on their sites. Apple Specialists, in New York City for example, refer to apple.com whenever is necessary. One of Apple's desires is for every person around the globe to hear and have knowledge of its products. That is why customers, regardless from where they are, have the ability to change the language on their Apple devices. This particular feature helps customers have a better understanding on how to use their products. Moreover, whenever a customer contacts the technical support over the phone, that particular person has the opportunity to ask for a Specialist that speak their same language. That way the interaction, in general, becomes seamless for both the customers and the Specialist. 

Applications developed by Apple. Originally created to be part of Apple Productivity Apps.

Apple's target market is also teenagers. Teenagers, nowadays, want to be up to date on what is happening on the social media. They also want to socialize with friends. For that reason, a great device to do so could be the iPad. On the iPads, teenagers can download different applications that allow them to communicate among friends. Additionally, with the built-in FaceTime app, teens can establish a video conference with their friends and/or family members. Besides socializing, teenagers can use the iPads to keep their documents organized. On the iPads, teenagers can find applications that help them create notes, documents, presentations, and more. In other words, the iPads could be considered an electronic notebook since it is easier to carry around at school when going to different classrooms.

Customers can change the language on apple.com to discover more about the products they already own or are planning to get.

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