Ch. 2 - Strategic Planning for Competitive Advantage
iPad
Apple has been known as an innovative company for creating portable products and easy to interact with. In January 2010, Steve Jobs introduced the iPad to the world and people were amazed by how Apple had created a different kind of computer that would allow users to have a more personal device. The iPad was developed to target those who were constantly using their personal computers to check e-mails, watch videos, view photos, and listen to music. Apple, by developing the iPad, provided an opportunity to the users since it would permit them to carry it around wherever they went. Apple knew this new product could revolutionize the world and began developing a plan to target those who needed a device that allow them to work as they mobilized to their jobs. The iPad had a brand new category
of application, which allowed people to revise their documents. It was a new version of iWork, redesigned for the iPad. iWork was first introduced on the MacBooks and it was an opportunity for Apple to attract those who rely on computer software to complete their work. As the iPad became a great tool for the users, Apple began creating advance versions of this particular device. The iPad would not only let you work on documents, but also it started offering users an new way to interact with other people. Newer versions contained a camera, in the front and back of the device. People were able to connect with their loved ones since they had the option to FaceTime each other from any part of the world. It still targeted businesses since it could be used for conference calls, and the camera was used to record videos for those special project. Apple does not wish to compete with any company because it has also created partnership with companies who develop the same kind of products. Apple has kept the same prices of its products even if other companies reduce them to increase sales.
of application, which allowed people to revise their documents. It was a new version of iWork, redesigned for the iPad. iWork was first introduced on the MacBooks and it was an opportunity for Apple to attract those who rely on computer software to complete their work. As the iPad became a great tool for the users, Apple began creating advance versions of this particular device. The iPad would not only let you work on documents, but also it started offering users an new way to interact with other people. Newer versions contained a camera, in the front and back of the device. People were able to connect with their loved ones since they had the option to FaceTime each other from any part of the world. It still targeted businesses since it could be used for conference calls, and the camera was used to record videos for those special project. Apple does not wish to compete with any company because it has also created partnership with companies who develop the same kind of products. Apple has kept the same prices of its products even if other companies reduce them to increase sales. 
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